Editor: Micah David

Sound Design & Mix: Micah David

Title: WE LUV NANA’s GREEN TEA

Genre: Commercial

Trt: 00:00:42:00

Director: Micah David

Videographer: Micah David

Stills

to view photos from this project, click here

About the Film: This was a photography shoot – yes photography – for a Japanese green tea cafe making its grand opening in Southern Las Vegas. I was hired to come take photos for them but because of my passion for film and photo and a personal interest in the cafe, I decided to also capture video!

What could’ve been fixed: Despite the fact that I came there on a photography gig basis, there was a couple things that I could’ve done better to bring it up to par. For example, the ETTR rule would’ve been great especially for my indoor shots. The ETTR rule stands for Expose To The Right (of the histogram). What this allows is for me to in a way safeguard my exposure. Rather than being underexposed and trying to color grade, I can risk being a bit overexposed (because were inside, asides from windows, theres less evidence of that over exposure) and probably have more to work with, even bringing it down to the right exposure. Underexposing is a plague for me I feel especially because often times I’m not equipped with everything I need for the job. Although I do have a monitor to help me with exposure and false color, I wasn’t equipped with it at the time as I was there for photos (the main job). What I did not want to do was come for photos and be equipped with a whole lot of video stuff, then that could look like I’m not doing my job – that is my thought process. Another thing is stable smooth footage, like buttery smooth footage that allows you to really hone in on any video/audio effects. Practicing with my gimbal (DJI RS3 PRO) will allow me to almost perfect my footage. If I can use and adopt a certain perspective on my gimbal, I do believe I can become way more flexible with it than I even can imagine now.