Give people a reason to choose you — before they've ever been inside.
We create brand commercials for Las Vegas businesses — the kind of professional, cinematic commercial video production that makes a customer trust you before they ever walk in the door. Not a business video. A brand.
The magic people feel walking in never makes it to the screen.
You know your business is good. Your customers know it. But online? You look like every other business in your category — a logo, a few photos, maybe a menu. That gap is costing you customers.
A brand commercial closes that gap by establishing your business's brand — showing people who you really are before they ever walk in the door.
People buy from businesses they trust — and trust comes from being shown, not told.
Before anyone decides to spend money with you, they have to trust you first. And trust doesn't come from a paragraph of text telling people how great you are. It comes from being shown.
Lots of words about how much they value their guests and treat everyone with respect, plus a couple of photos of the outside of the building. It tells you what the place is like.
A video that shows the place — what it looks like, what it feels like, how the staff actually treat their guests — plus high-quality photos of the rooms and amenities, inside and out. It shows you.
Which one do they book? Hotel B. Nearly every time. Because they can see it. They can feel it. They can trust it.
A brand is showing people what your business is really like.
That's what a brand actually is — not a logo, not a slogan. It's showing people what your business is like, so they can trust it before they've ever been there.
Think about the last time you walked into a place and got it. Maybe you talked to the owner and heard the story — how a mother came here with one dream, to build something her kids could grow into. Suddenly you loved the place. But here's the problem: nobody scrolling online gets that story. Nobody feels what you felt walking in — unless you show them.
A brand commercial is how you give a stranger on their phone the same feeling your best in-person customers get. It hands them the information they'd normally only get by walking through your door.
And video does it in a way photos never can.
Even a wall of beautiful product photos doesn't do your business justice. If you run a restaurant, you're not just your food — you're the design you invested in, the way your staff greet people, the community and the feeling someone gets the second they walk in. People can get food anywhere. They come back for how you make them feel. Photos hint at that. Video shows it.
That's what establishing your brand does: it opens your business up to people who've never walked in, and gives them a reason to choose you over everyone else.
There's a reason In-N-Out has four things on the menu.
And does all four better than anyone. We run Micah David LLC the same way. We don't do everything. We do brand commercials, event coverage, and photography — and we do them at a level most full-service studios can't match, precisely because we're not spread across fifty services.
When you hire us for a brand commercial, you're not getting a generalist squeezing your project between website builds and logo designs. You're working with a team that lives and breathes making Las Vegas businesses look like they belong on a national stage. Fewer offerings. Deeper craft. That's the trade — and it's the reason our work stands out.
A brand and a business aren't the same thing.
Your business is what you do. Your brand is how you want to be perceived — the feeling, the reputation, the identity people attach to your name before they've even bought anything.
A brand commercial is a short, cinematic video built to establish that perception. It's not a "here's our hours and our address" ad. It's a piece of content that answers the real question every customer is asking: "Can I trust these people, and are they the kind of business I want to be associated with?"
Done right, a brand commercial does one job exceptionally well: it establishes your brand online — how you want your business to be seen — so people choose you over your competitors. What happens next is up to you. It's not a question of if the commercial will work. It already does the job. The only question is how far you want to push it.
From "yes" to a finished commercial — here's the whole path.
Every brand commercial follows the same proven process. Here's exactly what happens at each stage, and what the terms actually mean.
Discovery
It starts with a conversation. We come to you and ask the questions that matter — about your business and your brand. What you do, who your customer is, and where this video will live. Then: how do you want your business to be perceived online? If your brand were a feeling, what would it be?
These aren't small-talk questions. They're how we figure out what we're actually building — and how to optimize the video for where it's going to be seen.
The concept
This is where the direction flips. In discovery, you told us what your business is. Now we come back and show you how we're going to convey it — the creative idea, the feeling, a sense of what it'll look like as a viewer — with a clear price alongside it.
We walk you through the concept and what it'll cost, and if you love it, this is where you come on board. You sign the agreement, place your deposit, and we're official.
Onboarding
Once the agreement's signed, we set you up with your own client portal — the single place every update on your project lives — and a welcome email laying out exactly what to expect. From here on, you're never guessing where things stand. If it changes in the portal, you get an email. No ghosting, ever.
Pre-production
Pre-production is everything that happens before the camera rolls — the planning that makes a shoot run smoothly. Behind the scenes, we lock down the details: shoot days, the crew, and any specialty gear we need to rent to nail the exact look you want.
Then we review the full plan with you. You give the final sign-off — and the moment you do, we lock in your production dates.
Production
Production is the shoot itself. On a well-budgeted commercial, this isn't one person with a camera — it's a real set, with a real crew, each person owning a role:
- Director of Photography (DP / Cinematographer) — controls the camera, designs the lighting, and owns the visual look of your commercial.
- Sound Mixer / Recordist — captures clean, professional audio on set, so your commercial sounds as good as it looks.
- Director — steers the creative vision and performances on the day.
- Gaffer — the lead lighting technician who shapes and moves the lights wherever the cinematographer calls for them.
- Production Assistant (PA) — the on-set problem-solvers. A PA or two keeps everything moving and handles whatever the shoot needs, so nothing slows us down.
This is the level of professionalism most people assume is only for movies. Clients tell us it feels like Hollywood came to their business — and that's the point. That standard is exactly what we bring to Las Vegas businesses who were told this kind of production was out of reach.
Post-production
Post-production is where the footage becomes a film. We build it in stages — and you watch it come together in real time through your portal.
First a rough cut (the first assembly, structure over polish). Then we refine it to match everything we agreed on. A colorist handles color grading — shaping the tone, mood, and cinematic look. Finally, professional sound design and mixing bring the audio to life.
This stage typically takes two to three and a half weeks, depending on scale — rarely more than a month. Throughout it, we drop stills and clips into your portal so you can see how it's turning out and flag changes early. You're never handed a finished video you didn't see coming.
Delivery & revisions
When it's ready, we deliver it and you tell us what you think. Depending on the project, you get 2–4 rounds of revisions for minor adjustments — small tweaks like trimming a section or swapping a shot.
Revisions cover minor changes, not a full re-do. We'll always tell you upfront whether a request is minor or major (the FAQ below spells out the difference). Because you've seen the project all through post, big surprises don't happen — that's by design.
It's yours
Once it's approved, it's yours. Use it however and wherever you want — website, Instagram, ads, anywhere. And we don't just hand it off: you get a video posting guide for getting the most out of it on each platform, and we check in a week or two later to see how it's performing, so we can start collecting real numbers for the businesses that come after you.
Everything you get, and how it's built to be used.
Your social media cut
A social media cut is a version of your final commercial, re-edited specifically for social platforms. It's built in a vertical 9:16 aspect ratio and cut differently from the main commercial — usually with faster pacing, because social media plays by its own rules. The way people scroll, what stops their thumb, the psychology of the feed — a social cut is built around all of it, so it performs where it's meant to live: Instagram, TikTok, Facebook Reels, and beyond.
Here's the key: we shoot everything so the footage works interchangeably. Every shoot captures what your main commercial needs to be pitch-perfect for your brand and enough coverage to build a social cut from the same day. Depending on your package, you might get one social cut or a few.
Add-on: brand photography
We can also come out and photograph your business, matched to the exact brand and visual you're building in your commercial. This happens on a separate day, and it can be a regular day at work, a grand opening, or a specific event. The photos are shot to line up perfectly with your commercial, so your brand looks consistent everywhere it shows up — from your website to your walls.
Told this level of video "wasn't for you"? We exist to prove that wrong.
Most local businesses were told professional, cinematic video was reserved for national brands with huge budgets. We bring it to Las Vegas businesses who thought it was impossible for them — and make it possible.
If you've ever looked at a big brand's video and thought "I wish we could do that," that's exactly the conversation we want to have.
Book a Free Discovery CallA few things we're building to make this even easier.
Monthly retainer
Fresh commercials every month at a discounted, ongoing rate.
TV placement
Help getting your commercial placed on public television.
Done-for-you posting
We don't just guide you — we handle the posting too.
Want in early on any of these? Mention it on your discovery call.
Good things to know.
What's the difference between a brand and a business commercial?
A business commercial sells a product or service directly. A brand commercial establishes how you want to be perceived — the trust and identity people attach to your name. That perception is what makes customers choose you before they've even bought anything.
What counts as a minor vs. a major revision?
Minor revisions are small adjustments — trimming a section, swapping a shot, tightening the pacing. Major changes — like replacing all the music, re-cutting the entire video, or changing the core concept — fall outside the included revisions. We always tell you which is which before we proceed.
What's a social media cut, and do I get one?
A social media cut is a vertical (9:16) version of your commercial, re-edited for platforms like Instagram and TikTok — usually with faster pacing built around how people scroll. Every shoot is captured so the same footage works for both your main commercial and your social cut. Depending on your package, you'll get one or more.
Can you take photos of my business too?
Yes. Brand photography is an add-on, shot on a separate day and matched to the exact look of your commercial, so your whole brand stays consistent. It can be a normal day, a grand opening, or a special event.
How long does a brand commercial take?
Post-production typically runs two to three and a half weeks depending on scale, and rarely more than a month. Total timeline depends on how quickly we lock the concept and production dates.
Do I need to know exactly what I want before we start?
No. That's what the discovery call and concept phase are for — you tell us about your business, and we bring back the creative direction.
Where can I use the finished commercial?
Anywhere, as much as you want — your website, Instagram, paid ads, anywhere your customers are. It's yours.
Do you serve businesses outside Las Vegas?
Las Vegas is home base and where we do most of our work. Reach out and let's talk about your project.
Ready to be the business people choose?
It starts with a free discovery call — no pressure, no commitment. Just a conversation about your business and what your brand could look like on screen.
